Work+Shelter Style Guide
Official logo standards, color palette, typography, and usage guidelines for the Work+Shelter brand.
These standards are here to help us tell our story with consistency, clarity, and care. Our brand reflects our commitment to ethical manufacturing, sustainable practices, and empowering women. These guidelines ensure every product tag, package, and post stays consistent and true to our story.Company Name &
Logo
When written out, the company name should always be stylized as WORK+SHELTER. It must be spelled in full and never abbreviated on official products, tags, or advertising.
WORK+SHELTER has two approved logo orientations: vertical and horizontal. These logos should never be altered or distorted. The only permissible adjustment is changing the logo color to ensure it matches or complements a design.
Horizontal Logo
Vertical Logo
Brand Color Specifications
| Color | HEX | RGB | CMYK | Pantone |
|---|---|---|---|---|
| Purple | #af5e99 | 175, 94, 153 | 0, 46, 13, 31 | PMS 7655 C |
| Gray | #63656a | 99, 101, 106 | 7, 5, 0, 58 | PMS Cool Gray 10 C |
| Seashell | #fbf3ed | 251, 243, 237 | 1, 3, 5, 0 | 9285 C |
Typography
Headlines and display text are set in Futura Std Heavy. Body copy uses Myriad Pro Regular. Both are licensed fonts, use the approved web-font stack for digital applications.
Typography Roles
| Role | Typeface | Weight |
|---|---|---|
| Headlines / Titles | Futura Std | Heavy |
| Body / UI Copy | Myriad Pro | Regular |
| Captions / Labels | Myriad Pro | Italic or Light |
Brand Applications
Approved use cases for brand assets include:
- Product packaging and hang tags
- Merchandise (totes, apparel, accessories)
- Website and digital marketing
- Social media profiles and posts
- Email campaigns and newsletters
Logo Usage Rules
Do not warp or stretch the wordmark, or place the logo on backgrounds that reduce legibility. Always maintain the clear-space zone equal to the height of the "W" in the logo.
Brand Assets
Contact your Work+Shelter account manager to request the official brand asset kit, including all logo files (SVG, PNG, EPS), color swatches, and font licenses.